Business Coaching & Advising for Purpose-Driven Professionals

Create a small business that reflects who you are—and how you want to work and live

Whether you're offering services for the first time or refining a business you’ve already launched, being a solopreneur or small business owner doesn’t have to mean feeling alone.

With the necessary support, you can move through your fears, get clear, and take action—without burning out.

Take the mystery out of building something true to your strengths, values, and vision.

Let’s work together to speed up your progress and enjoy the ride.

Dog emerges from river with a stick in mouth

Build a Business That Supports the Life You Want

Building a business that aligns with your values and life can feel overwhelming—especially when you're trying to do it on your own.

Many purpose-driven professionals struggle to clarify what they’re offering, who it’s for, or how to talk about it with confidence. Without a clear vision, it’s easy to overthink, second-guess, and spin your wheels.

You might be offering services informally and ready to take things to the next level—or you’ve already launched but feel scattered, stretched, or stuck.

It’s not about working harder. It’s about designing a business that reflects your strengths, values, and the kind of life you want.

How to Start or Grow a Service-Based Business That Reflects Who You Are

You don’t need a perfect business plan to begin—or a complete rebrand to grow.

What you need is support that helps you cut through the noise, trust your direction, and take focused, intentional steps.

I help people:

Clarify what they’re offering and why it matters
Understand who they’re here to serve—and how to connect with them
Communicate about their work in ways that feel natural, clear, and compelling
Navigate your business journey from a grounded place
Build a structure that supports their energy, values, and long-term goals

The clarity and momentum you’re craving come from making thoughtful, values-driven choices—not from doing everything at once.

What You Build Internally Shapes What You Create Externally

Growing a values-aligned business isn’t just about your offerings—it’s also about the skills and mindsets that help you navigate uncertainty and stay grounded in your purpose.

When we work together, you strengthen your:

Resilience to setbacks
Adaptability in the face of change
Confidence in your decision-making
Clarity around your financial goals and realities
Ability to stay focused without burning out

These are the foundations that support consistent progress—and help your business support you in return.

From Big Picture to Action Plan: What We Create Together

Together, we don’t just talk strategy—we map it out. You’ll come away with tools and resources tailored to your needs, such as:

A one-page marketing and sales roadmap to help you stay focused and intentional
A customized plan to prioritize offers, content, and outreach
Messaging guidance so you can confidently communicate the value of your work
Systems to support consistency without overwhelm

Every tool is designed to help you take purposeful, aligned action—so your business supports how you want to work and live.

Move Forward in Your Business—with Confidence and Support

Whether you're still figuring out if business ownership is right for you—or you're committed to making it work and want support to do it sustainably—there’s a next step designed for you.

Curious about starting or growing a business?

Explore Business Curious, a self-paced course that guides you through the core questions and decisions to help you move forward with confidence.

Enroll in Business Curious

Want personalized guidance for your business?

If you’re looking for clarity, structure, and momentum in your business, tap into one-on-one business advising to make aligned, strategic progress.

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Client Feedback

“As a small business owner of a pet and people coastal lifestyle brand, I felt alone and overwhelmed. Erica became my clarifier and simplifier, helping me conquer fear and uncertainty. With her guidance, I put in the hard work, and that spark of clarity turned into a business in just three months.” - Chuck Spidell, owner of Pooch & Zen

"You've helped me sculpt the fog." - Kimberly, small business owner

"Wow...things are so much clearer now that you helped me create a personalized one-page marketing and sales roadmap." - Mayron, creative & small business owner